Entrepreneurial support · Geneva

Validate what matters. Build the right next thing.

Strategy, market evidence, business design, brand, product and funding readiness come together in a scoped path. Every engagement ends with a deliverable, a decision and a clear next step.

Agartha is a Geneva-based venture studio. We support founders from idea to launch through scoped offers covering market validation, business design, branding, MVP, go-to-market and funding readiness.

AGARTHA / VENTURE ATLASDecision system

From signal to scale

Evidence before spendDecisions before scale
ENTRY POINTCHF 590Founder Compass
CATALOGUE8scoped offers
TIME RANGE5 J → 18 Mdiagnostic to co-build
MODELS4fixed · from · monthly · hybrid

CHOOSE BY DECISION

Start where your venture actually is.

The path does not push every founder toward the largest engagement. It reveals the smallest step capable of reducing the next uncertainty.

All offers

Compare the full venture path

8 relevant offers
01Entry · fixed fee

Founder Compass

A fast, senior-level diagnosis of the venture, its critical assumptions and the next decision worth funding.

DECISION OUTCOMEA prioritised 30-day action plan — and clarity on what not to build yet.
Designed for

Founders at idea, pivot or strategic crossroads

View the complete scope

Included

  • 12-dimension venture diagnostic
  • Priority risk map
  • 30-day action plan
  • Recommended decision gate

Not included

  • Primary market research
  • Legal or technical audit
  • Production work
03Foundation · fixed fee

Venture Foundation

Turn a promising opportunity into a coherent business architecture that partners and investors can evaluate.

DECISION OUTCOMEA venture foundation ready to guide execution, incorporation and financing conversations.
Designed for

Validated concepts requiring a credible operating foundation

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Included

  • Structured market study
  • Business model and positioning
  • Three-year financial model
  • Concise business plan + 90-day roadmap

Not included

  • Legal incorporation fees
  • Tax opinion
  • Fundraising introductions
  • Product development
04Launch · fixed fee

Brand-to-Market

Build the strategic identity, digital expression and launch system needed to enter the market with consistency.

DECISION OUTCOMEA launch-ready brand and conversion path, not a visual identity in isolation.
Designed for

Ventures with a validated offer preparing to launch

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Included

  • Brand strategy and messaging
  • Visual identity and mini-guidelines
  • Figma UX/UI system
  • Launch landing page + GTM plan

Not included

  • Full business application
  • Media budget
  • Ongoing content production
  • Trademark registration
05Capital · fixed fee

Investor Readiness Sprint

Prepare the narrative, numbers, documentation and founder responses required for serious investor conversations.

DECISION OUTCOMEA coherent fundraising package and a founder team ready for diligence questions.
Designed for

Founders preparing a pre-seed, seed or strategic round

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Included

  • Investor pitch deck
  • Financial model review
  • Cap table and dilution scenarios
  • Data-room index + two rehearsals

Not included

  • Guaranteed introductions
  • Legal transaction work
  • Valuation opinion
  • Capital-raising guarantee
07Embedded · monthly

Fractional Venture Office

Embed senior venture orchestration without hiring a full multidisciplinary leadership team too early.

DECISION OUTCOMEA weekly decision rhythm, aligned specialists and measurable execution priorities.
Designed for

Founders needing continuous senior execution support

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Included

  • Weekly venture committee
  • KPI and milestone system
  • Specialist coordination
  • Monthly executive review

Not included

  • Heavy production work
  • Media and software spend
  • Full-time operational role
  • Guaranteed commercial outcomes
08Selective · hybrid

Venture Co-Build

A selective co-building relationship for opportunities where Agartha can create material strategic, operating and ecosystem leverage.

DECISION OUTCOMEShared execution with explicit milestones, governance, intellectual-property rules and long-term alignment.
Designed for

High-conviction opportunities with strong founder alignment

View the complete scope

Included

  • Shared venture governance
  • Embedded build capacity
  • Partner and market activation
  • Funding and scale roadmap

Not included

  • Automatic acceptance
  • Unpriced equity exchange
  • Guaranteed funding
  • Informal co-founder arrangement
COMMERCIAL RULES

Prices exclude VAT where applicable and third-party costs. Timing, deposit and milestones are defined only in a written proposal approved for the specific scope. Deliverables support a decision; they do not guarantee traction, funding, regulatory compliance or commercial results.

OPERATING METHOD

Six decision gates. Nineteen operational steps.

The 19 stages are not a forced checklist. They form a gate system: no major commitment is made without a decision and enough evidence.

01
01—03Frame

Align the founders and define the decision before producing solutions.

Decision brief
  1. 01Founder intent & alignment
  2. 02Problem framing
  3. 03Constraints & stakeholder map
02
04—07Validate

Replace assumptions with enough evidence to advance, reshape or stop.

GO / PIVOT / STOP
  1. 04Market research
  2. 05Customer evidence
  3. 06Competitive landscape
  4. 07Value proposition
03
08—11Structure

Create the commercial, financial and governance foundation of the venture.

Venture blueprint
  1. 08Business model & pricing
  2. 09Financial planning
  3. 10Legal & governance decisions
  4. 11Risk & compliance map
04
12—15Build

Translate strategy into a brand, an experience and a testable product.

Launch-ready system
  1. 12Brand strategy
  2. 13Identity & messaging
  3. 14Product & experience design
  4. 15Technology & MVP delivery
05
16—17Activate

Enter the market through a measurable route and useful relationships.

Market-entry engine
  1. 16Go-to-market activation
  2. 17Sales, business development & partnerships
06
18—19Scale

Install the operating discipline and financing readiness required to grow.

Scale decision
  1. 18Operations & administration
  2. 19Funding readiness & scale
GATE RULE

Every gate ends with a deliverable, a decision, an owner and the smallest useful next proof. Progression is never automatic.

PROJECTS · DOCUMENTED ROLES

What we can document. Nothing more.

Each record states Agartha’s actual role, the public scope and the claim boundary — without conflating an Agartha offer, an accompanied project and a partnership.

Agartha offer or programProject name, official logo pending clearance

A wordmark identifies the project; it does not imply ownership or a current partnership. An official logo replaces it only after the asset and publication right are cleared.

View the public registry

FAQ

Decide before committing.

Which offer should I start with?+

If the next decision is unclear, start with Founder Compass. If the market is the main uncertainty, choose Market Validation Sprint. Agartha will not recommend a larger engagement when a smaller evidence step can answer the decision.

Are the published prices final?+

Fixed-fee offers are final for the scope stated on this page. ‘From’ offers require a written scope because product complexity, integrations and delivery resources vary. All prices exclude VAT and external costs.

Does Agartha only work with technology startups?+

No. We focus on ventures where innovation, execution complexity and ecosystem access materially affect success. AI, blockchains and augmented reality are capabilities, not mandatory labels.

Do you take equity?+

Paid diagnostics and sprints do not require equity. Venture Co-Build may combine cash and minority equity only through a separate agreement covering valuation, vesting, intellectual property and governance.

Can Agartha raise funds for us?+

Investor Readiness Sprint prepares the venture and its documentation. Introductions, regulated activities and any success-linked compensation require a separate mandate and legal review; funding is never guaranteed.

How are project fees paid?+

No payment schedule is activated by this page. Deposits, milestones or recurring fees are defined in the written proposal approved for the specific scope before work starts.

STARTUP · INSIGHT 02

Validate before building an MVP

Before building an MVP, a startup should validate six things: a specific user and painful situation, the current alternative, evidence of demand, the riskiest solution assumption, a reachable acquisition path and basic delivery economics. The required evidence depends on the venture; interviews alone and a polished prototype are not proof of a repeatable business.

Read the decision dossier

FIRST DECISION

One accountable lead, a clear scope and a documented decision.

Founder Compass helps decide within five working days whether the venture should advance, be reshaped or pause — before committing to a larger program.

Start with Founder Compass